Built From the Other Side of the Table
We started prenovixerta because we saw too many brilliant founders struggle with fundraising—not because their ideas lacked merit, but because they didn't speak the language investors actually respond to.
After years evaluating pitches from the investor side, we now help Australian startups present themselves in ways that make sense to the people writing the cheques. No fluff, no guarantees—just practical guidance from people who've been in those investment committee rooms.
Started in 2021, Refined Through Reality
prenovixerta emerged from a simple observation: most fundraising advice comes from people who've never actually sat on allocation committees. We launched in late 2021 with a different perspective—having spent years reviewing term sheets and watching founders succeed or stumble based on how they framed their opportunity.
The Australian startup ecosystem was heating up, but we kept seeing the same preventable mistakes. Founders with genuine traction missing out because their pitch deck buried the important stuff. Teams with clear product-market fit failing to articulate why their TAM calculations made sense. Good companies losing momentum because they targeted the wrong investor profiles.
We're not here to make miracles happen. If your unit economics don't work or you haven't validated demand, no pitch refinement will fix that. But if you've got something real and just need help presenting it properly? That's where we come in.
What Actually Drives Us
Three principles that shape how we work with founders—because fundraising is already hard enough without unnecessary complexity.
Investor Perspective First
We translate your story into the frameworks investors already use when evaluating deals. That means understanding their risk models, return expectations, and portfolio construction logic—then positioning your raise accordingly.
Honest Assessment
If your current metrics won't support the valuation you're targeting, we'll tell you. If you're approaching the wrong investor types, we'll explain why. Sometimes the best advice is waiting another quarter to hit specific milestones.
Process Efficiency
Fundraising distracts from building your company. Our goal is making the process as streamlined as possible—sharper materials, better-targeted outreach, fewer wasted meetings with investors who were never the right fit anyway.
Lachlan Pemberton
Former VC Analyst, Now Founder-Side
I spent five years evaluating early-stage tech deals for a Sydney-based venture fund. Reviewed hundreds of pitches, sat through countless due diligence processes, and watched portfolio companies navigate their Series A rounds—some brilliantly, others... not so much.
The pattern became clear: technical founders often underestimate how much fundraising is about storytelling within very specific constraints. Investors aren't looking for perfection—they're looking for signals that you understand the game you're playing and can articulate why your approach makes sense given market dynamics.
In 2025, we're working with about twenty Australian startups at various stages—mostly pre-seed through Series A in fintech, SaaS, and climate tech. My job is translating what founders know into what investors need to hear, then helping them execute outreach that doesn't waste everyone's time.
How We Actually Work With Founders
No cookie-cutter templates or generic advice—just a structured process that adapts to where your company actually is.
Honest Readiness Assessment
We start by looking at your actual numbers—traction, burn rate, unit economics, team composition. Sometimes we tell founders they're not ready yet and explain exactly what milestones would strengthen their position. Better to wait three months and raise on better terms than rush into a weak round.
Narrative Development
This isn't about making things up—it's about finding the clearest way to present what's already true. We dig into why you're building this, why now matters, and why your specific approach has advantages. Then we structure that into the format investors expect: problem clarity, solution differentiation, market opportunity, and go-to-market logic.
Investor Targeting Strategy
Not all capital is equal. We help identify which investors actually make sense for your stage, sector, and geography. That means understanding their thesis, typical check sizes, value-add beyond capital, and portfolio fit. Saves you from spending weeks chasing funds that were never going to be interested.
Execution Support
We help prepare for specific investor meetings, review term sheets when they come in, and think through negotiation strategy. The goal is keeping you focused on running your business while handling fundraising as efficiently as possible. Most of our clients close rounds within four to six months of starting the process—though timelines vary based on market conditions and company readiness.
Ready to Talk About Your Raise?
If you're an Australian startup planning to raise in the next six to twelve months, let's have a conversation about whether we're the right fit. No pressure, no sales pitch—just an honest discussion about your fundraising readiness and how we might help.
Get In Touch